Norwegian and Danish grocery store "Rema 1000" has their own store brand that's very minimalistic: https://shop.rema1000.dk/?filters=rema1000
It's just the text saying what it is and a little picture and not much else.
I wouldn't be surprised if this is pretty normal outside USA.
It's exactly what you think, it's a word that's stuck around for imported good from "the colonies". But to be fair, if you live in Denmark it doesn't take a lot for something to be exotic.
Yeah, I noticed. There's rice and asian cuisine, but also there's "digestives", the british biscuits. And both popcorn and regular canned corn. A very broad selection.