TechTakes @awful.systems David Gerard @awful.systems 1mo ago

Spines: a VC-funded vanity publisher with added AI

pivot-to-ai.com Spines: a VC-funded vanity publisher with added AI

Spines Publishing plans to “disrupt” the book industry by releasing 8,000 titles in 2025 — with AI! Spines was founded as BooxAI in 2021, changing its name earlier this year. Spines claims 273 publ…

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Spines’ pitch is heavy on resentment-based marketing: “… you will receive the feedback you so long for from the publishing world: a personal touch.”

holy shit. I learned a new term today (resentment-based marketing) and I’m fascinated by how this could possibly work
- @self @dgerard
  
  all the right-wingers purchasing “woke” products just so they can film themselves driving over them, burning them, destroying them
- @self @dgerard Their selling point being a "personal touch" from a *not-person* is too ironic for this reality.
- IIRC elvis’s manager sold “i hate elvis” merch. It’s a long and storied industry

7 comments