The first ads in the Windows 11 Start menu will look familiar.
The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store.
That's the magic of setting up a local account instead of a Microsoft account and actually turning shit off during the install sequence instead of just mindlessly clicking next. That said, I'm not sure you can do first time setup on Win11 with a local account. I know Win10 made it harder later on than on release. You can still set one up after the fact, but I'm not sure how useful it is on 11 since I refuse to install it.
You can, it's just got a lot of hoops to jump through. Easier in the pro version for work, but I just set the email to a@a.a and then it errors out before letting you make a local account.