A scammer's dream and a disaster waiting to happen.
On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of "Twitter.com" to "X.com" automatically.
If a user typed in "Twitter.com," they would see "Twitter.com" as they typed it before hitting "Post." But, after submitting, the platform would show "X.com" in its place on the X for iOS app, without the user's permission, for everyone viewing the post.
And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in "Twitter.com" to "X.com."
One of the rules of branding is to choose a unique name to prevent confusion. Half the time I see the X logo I don't know if they're talking about X11 or the website formerly known as Twitter
No worries, it sounds like an adult website pretty universally. There's three popular porn sites I can think of, which prominently have an X in their name.
Also it's not really a brand, it's just a fucking letter of the alphabet. It shouldn't be possible to trademark letters of the alphabet. Basic decency, people
It a dumpster fire branding, that they took an extremely long time to actually implement, and they still spit out this absolute trainwreck of a rebranding rollout.