It’s just water in a can. How did Liquid Death become a billion-dollar brand?

For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.

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The same way that can full of piss of a drink called prime became so popular
- The stores around me always have a fucking ton of Prime but I never see anyone buying it or drinking it, it's weird. I feel like Logan Paul is gaslighting me.
  
  well there was a period in the UK last year when it was so popular that there was a shortage of it with small convenience stores selling it for £10 a bottle. I think stores stockpiled them at the time, now they are back to being worthless.

149 comments