It’s just water in a can. How did Liquid Death become a billion-dollar brand?

Is it marketing? I bet it’s marketing.

I just went to a festival that had only this brand for even regular still water, no water bottles with a cap. It was insanely irritating to not be able to just hang on to a bottle of water in my bag and pull it out whenever to take a sip, you have to just sit there and drink the whole water at once. Or toss it and spend another $6 to buy another can of water when you’re thirsty again. A small problem as problems go but frustrating at the time!

Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

Having Live Nation as a prime investor kind of helps.

I really like their lime flavor but I don’t get them very often. Are people here mad that consumers like to buy something with fun marketing? Yeah it’s a sparkling water with a ridiculous name. Sorry for having fun.

1: Take one of the basic necessities for life to exist

2: Put it in a can

3: Call it death while pointing out that it's neither solid, gas, nor plasma

4: ???

5: Profit

I miss the times when this kind of bullshit only existed as parody

Never bought it, never will. I don't understand people sometimes.

TIL Liquid Death is water lol. I always assumed it was one of those coffee/energy drink hybrids from the name and price.

I like the idea of water in cans, this rivals one of own business ventures from a few years ago.

The issue I have with this is that this is clearly a profit based initiative, and I do not believe environmental benefits are really considered unless it adds to the profit.
Why do they not sell the cans at a reasonable price? Because it won't make them a billion dollars if they did this.

I just have my doubts that this has anything to do with doing any good for the planet, it's just expensive water that exists to fill pockets with money. Any benefit seems like a side effect.

It's only a dollar here and I like that it comes in a can, not a plastic bottle simply because it gets colder faster and stays colder longer.

It tastes like transformer piss I hate it

Sex appeal in a name, so to speak. That's it. That's the answer.

Well probably because of the flavored and carbonated ones

And people feel better about driving from a can than a plastic water bottle? I dunno

It's just a brand guys, they make beer too. I actually really like the beer..

It's called liquid death as a beer company name that later branched or into water. They aren't calling the water specifically liquid death.

It's like asking why they call an ice cream flavor carnation, when it's clearly strawberry.

The same way that can full of piss of a drink called prime became so popular

The only reason I ever drink this stuff if it's the only brand at a place. Overpriced for what it is.

Tried it once. The flavor was alright, but it was barely carbonated to the point where it went completely flat before I even finished the can. I definitely don't see the appeal.

I used to get them all the time. I'm basically addicted to carbonated water and these offer tall can versions vs plastic bottles or smaller cans.

Eventually I just switched to a sodastream though, waaay cheaper

if you're in this thread you should be reading Guy Debord's The Society of the Spectacle