Small gas-powered trucks are effectively illegal in the US.
It's regulation made in response to automakers calling everything a "light truck" to get around fuel economy and emissions standards in the 90s and 2000s.The straw that broke the camel's back was the PT Cruiser being classified as a truck by Chrysler.
So, starting in model year 2012, vehicle fuel economy standards started being based on vehicle footprint. The side effect was that small, powerful vehicles designed for moving cargo more efficiently or in tighter spaces than large trucks were impacted. It's why 2011 was the last year model of the old Rangers, S10s, Dakota, etc.
That's why the new Rangers are larger than the old F150s. They have to make them bigger to meet CAFE standards.
Same issue hit the small cargo vans in 2021/22. As the CAFE standards went up, it became impossible to meet fuel economy standards for the NV200, Ford Transit Connect, and Ram ProMaster City compact cargo vans, so they were all discontinued.
New York City was changing its whole Taxi fleet to NV200s due to their flexibility and accessibility options, and now can't buy new ones because a Toyota Camry has less-strict fuel economy requirements.
A Maverick is a light truck in much the same way a 737 is a small plane. Sure there are bigger ones, but it's a 4 door truck with a 4 foot bed that's high enough to make loading and unloading harder than it needs to be. It's twice the weight and almost twice the size of a 70s/80s Toyota Pickup, which is a light truck.
That's not accurate. "Light Truck" also includes a crew cab F150 with an extended bed that requires a Sherpa to enter. The Maverick and an F150 have the same standards, but weighted based on vehicle footprint.
But the Maverick standard model is a hybrid, so it meets CAFE standards.
That’s why the new Rangers are larger than the old F150s.
If you're comparing a crewcab Ranger to a 2-door F150, sure, but that's not really a valid comparison.
Comparing equivalent configs tells a different story: every crewcab F150 is taller, longer, and wider than a new crewcab Ranger. The 10th gen and earlier (pre-2004) F150s, which are shorter than 11th gen+ F150s, are still bigger when compared to the Ranger in equivalent configurations.
Article said it caught his interest, which to me means he took notice and will likely try to own it and enshitify it soon, not that he is currently behind it.
I'm not a pro China person (because one time in Ark, a Chinese team kept destroying my thatch base), but they seem to have the things. Apparently Mexico is aiming to compete in the EV market as well.
You might ask yourself what it is that allows them to produce and sell a brand new vehicle for $4k, basically the same price as a high-end PC or a couple of high-end smartphones.
Mostly automation and sensible regulations. Also direct to consumer sales with third party dealerships not really existing for new cars. Also generally a lower cost of living allowing for lower wages and thus lower labor costs for the non automated parts.
Why is it that China is the only country on the planet able to sell new vehicles for this cheap? Surely other countries have automation and sensible regulations too.
They genuinely aren't, Muerza in South Africa and a variety of other local brands across Africa and Asia have cheap cars.
China cuts it down further by completely subsidizing education and opening vocational schools near factories that specialize in what those factory owners need, allowing hyper specialization. When you have an entire neighborhood able to produce all the parts of a car, instead of importing parts from across the world and assembling it like us car manufacturers do, you're able to massively cut costs.
All manufacturing in china takes this approach of having almost enclaves of specialized knowledge and factories, and is genuinely an engineers wet dream to work in since you can get any part you could possibly want the same day, even if you just designed the part yesterday.
Capitalists funded this, that's one the benefits of capitalism, if the market is only offering pricey crappy products that people don't enjoy buying, theres an opening in the market that can be filled with a company selling people exactly what they want and need.