Conservative "values" are just cover stories for greed, selfishness and prejudice. They grew up with a set of prejudices and they refuse ever to reexamine them. So they adjust the "values" to suit. Conservatives are incurious, stubborn people who refuse to grow.
and apparently they are smart enough to realize that Diversity helps with money, Which makes sense... they are a machine designed to extract money from people...
rich white billionares do not fill up theatres or make a substantial percentage of disney+ and Hulu subscriptions... a group of people that know how to target different demographics will obviously outperform one that targets the hell out of maga fans but doesn't know how to talk to the other 70% of the country.