My guess would be rising cost of living across large chunks of the world leaves less free cash to spend. Couple that with the cost of hotels and other tourism related items in Ireland, I'm not surprised tourism is taking a hit.

The creator originally used a website maker which had it as standard. I saw in another community that they've got some folks helping them to rebuild it without using the sitebuilder so they can get rid of Google analytics. So hopefully it'll be rid of Google soon!