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Wendy's now says it won't surge-price menu items

www.businessinsider.com Wendy's now says it won't surge-price menu items

Digital menu boards will offer discounts and value deals on different items during slower periods of the day, Wendy's said.

Wendy's now says it won't surge-price menu items
  • Wendy's is walking back suggestions it will start surge-pricing burgers and fries.
  • On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing."
  • Wendy's later said its dynamic pricing wouldn't raise prices and would only offer discounts.

Wendy's on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

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