How Marvel Is Quietly Retooling Amid Superhero Fatigue

"I guess people just don't like super hero movies any more."

Guardians of the Galaxy 3 in May last year: $845.6 million at the box office.

As others are saying, it's because Disney got greedy and started shitting out mediocre movies. And DC has never really gotten its act together.

...though sources say that even before Majors’ conviction, the studio was making moves to minimize the character after Quantumania underperformed, grossing $476 million

Jonathan Majors-related stuff aside, this sentence makes me shake my head.

Why does it seem like Hollywood always takes the wrong lesson from box office results? Quantumania isn't well received, and instead of assuming it's because of the bad script or bad story or rushed CGI, their impulse is to retool their entire franchise to minimize a character? Especially a character who people were generally into (at that time, at least...again, Majors stuff aside).

People disliked Quantamania not because of Kang, people disliked it because it wasn't a good movie. Maybe if you tie good stories and good filmmaking to your multi-billion dollar franchise and stop plopping out half thought out turds, then people will go see your movie.

It’s no secret that since the 2019 Avengers: Endgame, the company was asked to scale up in an unprecedented way to feed its fledgling streaming service, Disney+

There’s the problem

“Some of our studios lost a little focus. So the first step that we’ve taken is that we’ve reduced volume,” Iger said on a Feb. 7 earnings call.

And there’s a big part of the solution. Another is giving actual creatives more control over the final product, which they also alluded to.

My hope is that with scaled back Marvel production, they can direct some of that money towards new, original IP.