Skip Navigation

The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests

These numbers are legitimately shocking.

Nearly 76% of traffic from X to its clients' sites was fake during Super Bowl weekend

No other platform came close to that

There's a few interesting data points in the piece but here's one traffic comparison:

Fake user visits to tracked ads from social media platforms over Super Bowl weekend:

  • X / Twitter: 75.9%
  • TikTok: 2.6%
  • Facebook: 2%
  • Instagram: 0.7%
1