Pricey entertainment subscription services are getting the chop from more Aussie households as consumers turn to free or cheaper ad-based content for entertainment, a new report reveals.
This article is based on an Australian consumer study. So it might be just us that's saying yeah nah fuck this while the rest of the world is still willing to pay.
The moment we learnt how to wear the skull n bones hat, it was tattooed into our brain.
We grew up from Napster, Limewire, edonkey, mIRC bots, mega upload, torrents... The list goes on. It was intoxicating the feeling of finding the newest, more reliable, faster, better way of pirating. We never forgot. But we started living on land because it was easier.
So once the land living came with advertising, and 15 different taxes wanting a cut...
The hesitation to set sail once again never existed.
We've gone full circle. When streaming became mainstream I was on board. At one point I had 4 simultaneous streaming subscriptions; I now have 0.
These people found the breaking point and leapt right past it. I pay a fair price for video games, ebooks, music, and software. There is nowhere that offers a fair price for films and TV shows.
The report shows 48 per cent find it hard to know what content is available and where, 70 per cent wish they could manage multiple subscriptions in one place and 73 per cent wish they could search and discover content across all their subscriptions in one place.
Streaming platforms make it hard to find their content outside of their apps because they don't want to be a service, they want to be a destination. Just one of the many ways they are anti-consumer but expect they can demand premium pricing.
People want to pay a reasonable price for a reasonable service, and that's increasingly no longer the case.
we had Netflix, Amazon, Disney and Binge for nearly a year simultaneously.
Binge just hit us with a 20%+ price increase so its gone. Amazon is likely to stay as the video is just an added bonus. We watch netflix and disney a lot but any silly increases and they can say good bye too. I guess its only a matter of time
This is honestly hilarious to me. The streaming companies actually had it right to begin with. They delivered on-demand content at a much lower cost than DVD distribution, without having to negotiate with cable companies to deliver it. They had a working system that delivered value for money, and kept the profits in their own pockets.
Then they shit the bed. Classic case of killing the goose that laid the golden eggs. Greedy dickheads.
Considering that Netflix are planning on dumping their popular midrange plan in favour of either the more expensive and less popular 4k plan, or the ad ridden cheaper plan - This almost sounds like an attempt at swaying the masses, by making them believe that most Australians are somehow 'happy' to pay for the cheaper ad ridden plan.
Bend over Netflix, I'll show you what you can do with your ad ridden bullshit, and I'm not paying more for the 4k plan.
Same story as everyone else.. I used to have Netflix, Spotify, Disney+ and Tidal, now I only have Tidal. I have always owned a NAS and that is my main source of media consumption now. I just cant justify the $100 or so a month it costs to keep all these services and I struggle to find anything I am interested in. The worst thing about streaming services is the disruption to the movie industry.. movies these days either feel like a couple of $200m+ productions or straight to streaming.. there is no in between, and the straight to streaming stuff feels half cooked
Australian households are cutting back on subscription services and turning to free or cheaper ad-based content for entertainment, a new report has revealed.
The Deloitte Media and Entertainment Consumer Insights annual report, released on Monday, shows how Australians are spending less across all generations as they feel the cost-of-living crunch.
Major drivers leading to cutting back include the rising cost of living, growing popularity of ad-supported subscriptions, and increase in free content, according to the report.
Deloitte lead partner for the telecommunications, media and entertainment sector, Peter Corbett, said while this reflects the impact of the rising cost of living, it also shows that in 2023, time is the new currency.
"With a formidable influx of media options, we're not just untangling the web of competing subscription video-on-demand services," he said.
"Our choices are also oscillating between social platforms, music, gaming, reading, and even in-person interactions."
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