2y ago

Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago

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2y ago

Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago

www.techspot.com /news/100666-meta-given-30-days-cease-using-name-threads.html

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2y ago

Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago

www.techspot.com /news/100666-meta-given-30-days-cease-using-name-threads.html

15 comments

- Uh, I don't want to know exactly what you are implying but those people are still people. It's really not okay to threaten groups like that. These are folks making a living where they can. How does that make it okay to imply that you are going to attack them?
  
  The bit about "no" not meaning "no" means they're specifically implying meta employees can be sexually assaulted even if they say no. I'm sure it's said in jest, but it's still a fairly offensive comment.
  
  It reads to me like they're saying that they feel like they might be attacked by Meta employees.
  That said, it's uh... quite a choice to have made to say that.
- Hi @Leafeytea - I've removed this comment because a lot of folks are reading it as threatening toward Meta employees. I don't want to assume that's your intention, though. If you'd like, shoot me a DM or reply here and I will restore the comment if you would like to edit it to clarify what you meant.
How well do you think this is going to go over with their lawyers? I remember what happened to that other company called Meta...
- What happened?
  
  From Wikipedia:
  "Meta" had been registered as a trademark in the United States in 2018 (after an initial filing in 2015) for marketing, advertising, and computer services, by a Canadian company that provided big data analysis of scientific literature. This company was acquired in 2017 by the Chan Zuckerberg Initiative (CZI), a foundation established by Zuckerberg and his wife Priscilla Chan, and became one of their projects. Following the rebranding announcement, CZI announced that it had already decided to deprioritize the earlier Meta project, that it would be transferring its rights to the name to Meta Platforms, and that the project would end in 2022.
  So, they bought it through their (non-profit?) foundation and killed it to harvest the name?
I mean, they're obviously not going to, so I guess Zuckerberg better go dust off what I can only assume is his comically large chequebook...
These lawyers at Meta suck, or management sucks at Meta. Meta sucks?
- I think that's neither. The whole thing boils down for me to an adult trying to strike a deal with a kid so the kid gives up their ice cream, the kid saying "no!", and then the adult still grabbing the ice cream by force.
  In other words I think that Meta run some risk assessment on the move, and decided that it was still profitable.
- Considering that Threads was not trademarked by Meta before their launch (or, at least, isn't listed on their Trademarks page ) it is a massive fail on their legal department.
As long as the other company was actually USING the trademark, Meta will probably have to pay up. If the company was doing "Trademark-squatting", with no real market use, Meta will probably get control of it. That's all assuming they don't settle for a few hundred thousand.
Time to bust out the checkbook, Zuck.

15 comments