AlphaTauri to be rebranded in F1 2024, says Marko
AlphaTauri to be rebranded in F1 2024, says Marko
AlphaTauri is set to be renamed for the 2024 Formula 1 season as part of the team’s ongoing restructure under new Red Bull management, according to Helmut Marko.
Welp, experiment is over, you guys suck at this.
Also probably about previous rules preventing them from just straight up having two teams on the grid like they used to. Either way, I welcome Toro Rosso back, may it actually give their rookies chance for victories again.Flat out mentions they want to maintain a junior team. Is this also another way to skirt around the “cost cap”? Alpha Tauri obviously hasn’t been competitive but I feel like this team allows RBR to trial both drivers and components they may not want to risk on their main team. If the plan is to move the main hub of operation to the UK who’s not to say they won’t be sharing basically everything?
At the very least when I say "Alpha/Alfa" I won't have to specify Romero or Tauri.
The Alfa Romeo title sponsor deal is ending in 2023 as well. Feels like a bit of a shame for AlphaTauri to rebrand when they finally can get the "Alpha" abbreviation to themselves.
But next year there will be Haas-Alfa Romeo
I agree with most, the same owner shouldn't ideally be allowed ownership over more than 1 team for several mentioned and unmentioned reasons
Aren't there potential cost savings in running two teams? It seems lettings owners run two teams could help put more cars on the grid without making the sport even more expensive. I really don't know if this is the case but it seems like it could be a factor.
Oh definitely! I’m amazed that it’s not spoken about more. The value of the research output alone from another team would be huge.
"The cooperation with Red Bull Racing will be closer, also in terms of cost cap and synergies."
This is a quote from Marko in this article
There will be, especially now that FIA shut the cost cap loophole.
What's this paranoia over STR/AT about? The same way teams are strictly monitored regarding windtunnel and CFD time, the FIA keeps a very close watch on data pooling and sharing. And with over a thousand people involved between the teams, at least one whistleblower would have come out by now if there was any sort of high level foul play.
Regarding insinuations that there could be unfair dynamics by "owning" four drivers, academies still exist. Mercedes had Russell and Ocon racing outside their team, Ferrari always pressured their engine customers to do their bidding in tight situations. I don't see how Red Bull is different or any worse.
The Red Bull Junior Programme has been a godsend to the grid and is responsible for many great careers in F1, which wouldn't have been possible without STR/AT. I have my reservations about Marko, Horner and co, but the value RB brings to the sport is undeniable.
They'll always be Toro Rosso to me...
lemme guess, the AT clothing brand isn’t taking off like they hoped.
They should stick to overpriced sugar water
It seems to have worked honestly. I can’t think of a Motorsport that a Red Bull branded vehicle isn’t involved in, and their commercials are always on tv in the US
Good news as I've always disliked the Alpha Tauri name. Toro Rosso was better and more original.