A consumer protection agency advises individual consumers to take legal action against an anti-competitive enterprise. This seems really off to me. Is the advice good? I would generally expect either the government to prosecute anti-competitive corporations or perhaps other corporations who are damaged by the anti-competitive practice. Consumers are damaged of course, but for one consumer to ad-hoc “take a hit for the team” and sue essentially ensures a “diffusion of responsibility” where no one wants to finance a case that costs more than it’s worth to the individual.