Streaming services had their big day during the pandemic when everyone was home and had time to watch endless content. Every studio and tech company thought they could have their own service that people would pay to just watch that studios content.
Now they're realizing how expensive it is to host all that content themselves and how people don't want to recreate the cable experience by having 15 different accounts to watch tv.
If HBO is ceding some ground to Netflix, they must not be feeling great about HBO Max or whatever they're branding it today