Start looking for other coffee brands than Douwe Egberts
Douwe Egberts komt in Amerikaanse handen
JDE Peet's (mostly know for "Douwe Egberts" coffee) Becomes a US owned company now "Keurig Dr Pepper" bought it.
I personally switched to Lavazza years ago. I didn’t do a full due diligence but it says made in Italy and generally Italians don’t lie on these matters.
Was already never buying JRE brand product again, because it's stance on selling wares in Russia was: "Coffee is for Everyone. " I don't agree with that stance. I think excluding genocidal mass murderers is the normal thing you would do.
excluding genocidal mass murderers
As far as markets go, the coffee industry would suddenly have few qualifying customers.
This is one of the problems with the kind of market system in place. It is and has been enforced through genocide acts.
Gas and oil markets especially.
Perla koffie, is huismerk van AH, uit Zaandam
What are the European alternatives?
Look for small artisanal roasteries in cities (The Barn in Berlin is decent, as is Roast in Copenhagen); they’ll charge slightly more, but the beans will be top notch.
I mean, as far as beans go, they will just not be grown in Europe.
As for roasters, I'd encourage you to look to your local roasters. Freshly roasted and freshly ground beans make for significantly better coffee.
We actually do have EU-grown coffee beans, though not that much. In Spain there's one. The Canary Isles also have some.
Local roasters is the way! I can get world class specialty coffee beans in countless roasting profiles just buying nationwide. Market stuff is shit once you try it.
I'll go one step further. Buy green beans from an importer and fresh roast them yourself. You can roast in an oven, or buy something like the SR540 or SR800. Best coffee of your life and you will learn to appreciate and fine tune everything to your tastes.
The key to great coffee is buying good beans. Personal taste is subjective, but I go crazy for ethiopian. Kenya and Burundi are also frequently very good. Jamaican Blue Mountain is very good, but not worth the price except as a small treat. Kona is trash. Sumatra is just meh to ok. Colombian Supremo is ok, and the price is fair for what you get.
You will learn how med and dark roast pre-ground coffee from the supermarket is trash. Once you taste great coffee, you can't go back. You know what you're missing.
In Portugal we have Delta Café. Probably you can find it in Germany.
The supermarket house brand is always an option, and it's cheaper too.
For Albert Heijn that would be Perla, I'm not sure about Jumbo and the others.
Arvid Nordquist is the Swedish goat.
Zoegas coffee is good but unfortunately owned by Nestle nowadays.
Avoid Löfbergs and Gevalia. They are functional and from a different time.
It's funny that Keurig is American since its name is Dutch for 'neat'. Americans are butchering the pronunciation though.
Start buying coffee from co-ops local to where the coffee is actually grown.
Fucking hell that's some grocery trip