Sad to see REI join the hype train.
Sad to see REI join the hype train.
I don’t see any use case for this retailer outside of doing scummy shit.
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There isn’t an executive suite around that isn’t cheering for AI despite not one single fucking person knowing anything about it.
It’s such disgusting hype and idiocy. Largely because there isn’t any anti-AI media or organization. By default AI has media hegemony.
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REI isn't who they hype themselves to be.
So now they probably want to use GenAI to create hype shots, fake reviews, review summaries, and "improve efficiencies" that are so far from their original mission you can't see it from there.
But REI is a LONG ways from being the co-op sort of place they used to pretend to be. Now they just resell cheaply manufactured trash.
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Roughly enough items isn't the latest crap since a couple years. Most modern versions use JEI
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Wel... Fuck REI
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I literally can't even imagine what REI thinks they need AI for
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REI is no longer a co-op and has caught Big Business Brain and is now on the Quest To Make More Money, which ironically (or perhaps not, given the types of clientele they've historically attracted) is in the process of tanking them. Fuck 'em. I quit shopping there years ago, when this happened.
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Someone mentioned recruiting but honestly I'd assume review analysis/highlights. Thats generally what I see retailers do with it
At least amazon seperates it into categories and lets you see some of the reviews in question in case that attribute is especially important to you. I'd much rather that than just being told whether it's a good product- a system with clearly no conflicts of interest that will never be used for harm, obviously.
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Why the fuck
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This almost certainly isn't REI, this is whatever recruiting company they use for hiring.I misunderstood what I was looking at!
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REI has to put in the request and this is directly in their site.
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Eh, I could see it. Instead of taking pictures of each individual article of clothing for the website, have AI generate them.
"Columbia Sportswear Jacket in Blue"
"Columbia Sportswear Jacket in Red"
"Columbia Sportswear Jacket in Green"
"Columbia Sportswear Jacket in Orange"Not much different from what retailers have been doing with Photoshop for years and years.
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How hard is it to take pictures of the individual colors. I hate that photoshop recoloring that companies do. I know many have been doing it for ages, but damn, just take a picture of the thing you want me to spend money on. It's just more ways they cut corners and offer a worse service.
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19 comments
They also are represented by the same law firm who Amazon, musk and trader Joe's use who are suing to have the NLRB declared unconstitutional, attempting to remove a small, occasional road bump of worker accountability on the road to fascism.
Companies who are supposed to sell tents and canoe paddles, when they think workers are not important, when their entire model is based on outsourced production of cheaply produced, massively overpriced goods, also is the kind of org that doesn't know what isn't important.
Like AI slop for a retailer.