AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'
AMC Theatres to Trim Pre-Show by 4 to 5 Minutes, CEO Says: 'We Don't Love Deluging Our Customers'
I'm gonna guess less trailers, same amount of ads.
Get ready for pop up ads IN the movie, like more than product placement. Full on scrolling across the screen ads!
Literally yes. They're dropping a trailer and a couple of the "silence your phone" style vids so they can add more commercials.
...you're aware that the trailers are very literally ads, yeah?
Sure, but I'd rather have ads for movies when I go to see a movie than ads for cars or cell phones.
I honestly experience so few ads in my daily life that unless I see a trailer on here or in theaters I don't know a new movie is coming out. I actually kinda enjoy seeing all the trailers before movies for that reason.
less trailers, MORE ADS you mean.
AMC wants to know your location so they can put you on a management track
Trim it by 4 to 5 minutes?
Let me know when you trim it to 4 to 5 minutes.
No kidding. My wife & I go to AMC once in a while. We plan to arrive 15-20 minutes AFTER the posted show time since we know the ads & trailers will last at least that long. We still end up sitting through 5+ minutes of them.
There is nothing theaters can do. They are fighting an unwinnable battle.
For about 15 years I went to the theater at least once every other week, for a while it was weekly.
Now I go maybe once a year. Theaters have no chance against my living room. My big ass TV, my sound system,my couch , my booze, my powder room, my pause button, my snacks etc etc.
Kids coming up now, just watch it all on thier phones.
Sorry cinema you had a good run.
I'm 30 and I don't even own a TV.
When I was younger I thought that would be a ridiculous statement for anyone to make, and never thought it would be true for me.
But now I just watch most of my shows and movies on my phone or PC.
Absolutely and the content will shift to accommodate that delivery too.
Not to mention the audiences got worse in terms of behaviors.
Last year I had to ask the guy behind me twice to put his damn shoes back on. Shit was stanky.
I refuse to pay money to see ads. Until it’s zero minutes I will continue to boycott.
I keep seeing stuff about excessive ads before movies, like up to 30 minutes, and I was like, that has to be an exaggeration, because every time I go to the movies it's 10 minutes tops. Maybe my area is just good or something.
Then I took my kids to see Fantastic Four last week at an AMC, and lo and behold, 35 minutes of fucking ads.
Fucking ridiculous. It's noon on a Thursday, there are six people in the theater, and you want to waste that much of our time, for what? To advertise movies that I might see in some other theater because I'm never coming back to an establishment that holds such disdain for their customers?
My 6-year-old and 3-year-old deserve fucking medals for their patience, and AMC is never getting my business again.
Also you PAID to sit down and watch ads for 30 minutes
They did love it until they felt insecure about the fact they might be killing their audience further with it.
Except this is too late to stop the bleed out.
Ever since we had to pay to watch advertisements at the theatre it all went downhill. They should have kept the introductory cartoon.
They need to focus on the chairs working, cleanliness, and keeping assholes out. The reason I don’t go to my local AMC has nothing to do with the preshow stuff.
So basically do half of what Alamo does.
Alamo is what theatres used to be (clean, etc) with way better seats and they serve food and drinks.
It costs more, but you get reserved seats too. And the ads that do play are for their own movie schedule, and silly made-up stuff, or ads for movies from decades ago, again as silliness.
I’ve been to an Alamo Drafthouse when I traveled for work, they are pretty cool but I didn’t love the environment. Definitely better than your average theater though. I prefer Cinergy in that area.
Alamo is the only theater I go to anymore. But I do wish they paid their employees better and didn't participate in union busting tactics.
It has gone downhill for sure. Better movie chains out there. I think I'm offically done with trash AMC. They used to be the gold standard!
Man, I watched Weapons this weekend and my local AMC couldn't even get the lights off. 100% lights on during the first 10 mins of the film. All trailers had lights on.
Sad state.
LOL. Let us know when you knock out 30 minutes
I timed Superman and it was 27 minutes from show time before the movie started at my AMC
That’s why we typically arrive 15-20 minutes after the posted show time…
What's an AMC? 😁
I feel like the theatre is going the same was as it's acronym-sharing auto company forbear... That is out of business.
The only theatre I bother with any more is Alamo, and that's maybe 2x a year. It's just not worth it when I can watch movies at home and control it all.
They’re worried that moviegoers will try to skip the ads? Stop showing so many fucking ads. Theaters already overcharge for everything, and now we’re expected to wait long periods of time (anything past the listed movie start time is too long) before watching our movie.
Nah. Ima buy a boat and go sailing instead. Aside of the Minecraft movie*, there has been nothing worth going to the theater for in a very long time.
The movie itself was good, but the audience participation is what made it worth the price of admission.
https://www.harveynorman.com.au/tcl-98-inch-p7k-qled-4k-google-tv.html
98 inch, 4k TV. Pair this up with a secondhand surround sound system, and you've got an amazing setup.
Plus, the snacks are free, and you can't bring your cat to the theatre.
You can pause when you want, rewind, turn on subtitles, and not have the volume too fucking loud by 3 orders of magnitide
Yep. Although, old audio equipment works just as well as the old stuff, and you can buy it for bugger all, so you absolutely can have it that loud if you want.
I haven't gone to an AMC recently, BUT my local theatres do quizzes/fun games in between the ads - I speculate that's the part that will be cut. Paint this as a decision for the customer but in reality, it's a cost cutting/feature cut. Obviously those quizzes won't be missed, but to think they will reduce the ads and trailers is not correct in my opinion.
The last time I went to the theater they had car ads blasting even before the pre show car ads started blasting.
I will show up 5min late for movies now on purpose since there is assigned seating there is no benefit to showing up early
Sounds like you might be able to bump that to 20.
I get it. Need to keep it under an hour.
Sorry, I quit paying money to watch commercials a long time ago. Good luck with your theater with the overpriced snacks, poorly tuned sound systems, sticky floors / trash, expensive tickets and "pre-show"!
We wont miss you.
😙