They would, but eventually their competition will overtake them and they will start losing customers and market share. They have to innovate at least a little bit if they wish to stay in the dominant market position that they are in.
People need an income, and they work hard to provide for their families.
Tech employees are people, too. And many of them spent years perfecting a very difficult set of skills that the market is quickly deciding isn’t as valuable as it once was, because their corporate employers regard them merely as resources to be exploited and then discarded at the first opportunity. That sucks.
It sucks whomever it happens to, be it warehouse workers, truck drivers, call center employees, retail and customer service employees, or office knowledge workers. Just because a person had made a pretty good salary doesn’t mean they haven’t still be exchanging their precious time for dollars like the rest of us, grinding away their life at a job rather than spending quality time with their loved ones and persuing their own hobbies and interests.