The State of Consumer AI: AI’s Consumer Tipping Point Has Arrived - Only 3%* of US AI users are willing to pay for it.

That's a weird editorializing of the headline, for an article that describes wide spread use, and a market of rapidly growing value.

For instance a sentence like these:

This is no longer experimentation; it’s habit formation at an unprecedented scale.

This rapid adoption drives real dollars: In the two and a half years since OpenAI’s ChatGPT introduced the public to generative AI, consumer AI has become a multibillion-dollar market.

One of the most surprising findings? Parents are among the most engaged AI users, turning to AI for everyday help.

Even ChatGPT, with its first-mover advantage, only converts about 5% of its weekly active users into paying subscribers

Considering there's a pretty strong free option, 5% is not bad.
How many pay for using Youtube? IDK but my guess is that it is way less than 5%.
How many pay for using search? My bet is that we are in the thousandth on that. Yet search is profitable!