Oh hey, EA is taking an upcoming sequel, dumping a shit ton of money into it in short time, and trying to get it pushed out the doors with unrealistic sales goals?
I'm certain this has happened many other times but the first and only other example I know off the top of my head is Dead Space 3. "The last game barely sold like we wanted it to sell, so this time you're going to almost double the previous sales target in less time."
Yep the problem is that's what shareholders expect so the CEO has to say it. If he doesn't say it share price goes down. Investors are a bunch of vapid idiots thank goodness Valve is private.
Sadly, there are probably a lot of developers who are burning the candle at both ends to push this out the door, on an unrealistic schedule. And who will then burn the candle in the middle as well when the release is a buggy mess. Only to finally be tossed aside like so much trash when the game fails to realize these unrealistic expectations. And all of that will squarely be the fault of management, who will wipe away crocodile tears with the profits this game will generate. Just not the profit they unrealistically promised investors; so you know, the game was actually a failure. Fuck EA's management, the world would probably be a better place if the C-Level suite and board room got emptied out by some disaster.
Is there a SCP monster for EA or other big game company's marketing teams? Because they're a reality bending entity that creates unrealistic tasks that others are forced to do, despite knowing they won't manage AND will end up as lifeless husks either way
"Among the things that we are predicting is that we won't have to cannibalize anyone else's sales," an Ars Technica source said. "That there's just such an appetite out there for shooters of this kind that we will just naturally be able to get the audience that we need."
Predictions: It will be the biggest failure of the franchise, just before a big game industry crash, and will be remembered as "the E.T. of the mid-2020's". Elon Musk and some other MAGA oligarchs will do their best to consolidate whatever remains of the industry into a few and far-right hands.