PR Firm Has Been Paying Rotten Tomatoes Critics For Positive Reviews
PR Firm Has Been Paying Rotten Tomatoes Critics For Positive Reviews
A new report says that a PR firm has been paying Rotten Tomatoes critics for positive reviews for over five years.
Let me know if you ever find an entertainment review medium that isn't actually comprimised ok. If you do, I bet it's crowdsourced, not made by a company.
RedLetterMedia
RedLetterMedia
Clearly in the pockets of Big Pizza Roll.
Red Letter Media is like working class Roger and Ebert. When they discuss things they do a great job of clarifying their personal preferences separate from their criticisms.
Or YMS
I would agree with you to until I saw the cobweb review last night. That movie is absolutely garbage, I think they are getting some kind of kick back
Who has ever taken RT as a legitimate critiques site? I mean; half the movies they say suck, are in fact amazing, and their high rated ones, are just Hollywood garbage with some A list names...
Rotten Tomatoes doesn't rate movies, they aggregate scores based on favorable/unfavorable reviews. All movie ratings are unreliable unless you are familiar with the reviewer or read their explanations.
I love the separate RT critic and audience scores. For something like Cocaine Bear I only care about the audience rating, while more serious movies I check out both.
I second this. Here in Sweden we used to have a movie site where they applied some magic to the calculation and presented how you would rate a movie on a scale 1-5 and they were always correct within ±1 point. So fx a 3 could be either 2, 3 or 4 etc etc. While the site still exists it has seen better days so RT had been my go-to site for movie scores and reviews.
I went there once to check for opinions on the 2016 Deadpool movie.
Then I saw a negative review of some angry dough ball crying about why Deadpool was feminist propaganda.
I left that site and never looked back.
Would this be illegal under “payola” laws?
It happened to the Better Business Bureau, Yelp, Google Reviews, Amazon Reviews. If you google random products + reviews, you'll get limitless "review websites" with the product you are looking at, with lots of suspicious "affiliate" links.
All reviews on the internet are BS. In the past, Consumer Reports was seen as legitimate, it's the only one who might be legit now.
Not all reviews are BS--all review sites are BS. Plenty of real people post real reviews mixed in with the fake ones.
That's fair. The signal-to-noise ratio makes it hard to determine truth.
My old job bought reviews. We had apps with millions of downloads, and at least half of the reviews were purchased. We've had thousands of five star reviews to our brick and mortar stores, all paid for to boost our presence.
Whenever we launch a new thing, we'd have hundreds of reviews ready. Kinda like leaving a few dollars in a tip jar to get the energy going.
Welcome to modern day business practice.
The Better Business Bureau was always a protection racket. Businesses pay (a lot) for membership. If you aren't a member you can't respond to complaints and it impacts your business negatively. Members can respond to a complaint and no matter what the response is, or if the customer is satisfied, the complaint gets marked as resolved.
Temu is pretty blatant about buying reviews on play store as well as it's own.
Life Hacker is going to add this to their upcoming “Christmas gifts for under $50” blog post
Hey remember a few years ago when people were talking about film critics being bribed by Disney?
I'm the only rating site I care about. Everything else is compromised.
I wish future me could let me know a movie sucked before hand.
It's pretty easy to tell if you look at the director, writer, and studio if it will suck.
Explains why critics will rate movies a 10 and users a 4
I thought this was already known
iirc something came out a few years back about this. That's when I stopped going to RT for any info.
Well, it is a PR firm. Sounds like they were just doing their job.