The generation growing up right now have no idea that this is abnormal and their eyes just glide over this corporate-pandering censorship and euphemisms that we oldies see and know are utterly idiotic like "unalive" and "sewer slide" and "PDF file."
Seriously, this is setting in, in a few generations the English language will be unrecognizable. The words will be the same, but the way they're used will be incomprehensible.
Language changes, this is normal, it's just weird seeing it deliberately altered by forces of capital.