😀 I was thinking along the lines of a log flume ride that ends in the lake of fire. It doesn't have to be about watching Hitler and Mussolini boil upside down in a cauldron full of sulphur.
The village of Hell has become a minor tourist attraction because of its name, as visitors often have their photograph taken in front of the station sign.
Regardless of how it first came to be called Hell, the name stuck and the area has become a tourist attraction, featuring a fire-engine red hell-themed post office from which you can send "postcards from hell", and a gift shop with "Satan" Ivan Farrington[1] passing out souvenirs while greeting people with phrases like "How the hell are you?" and "Where the hell are you from?"
Really, I think that the bigger question here shouldn't be "how would you turn Hell into a tourist destination", but rather "how would you avoid overtourism in Hell?"
I feel like that would just give it a more “hellish” ambiance, increasing the suffering of everyone exposed to it. Selfie sticks for miles, influencers…this is definitely a way to make it worse than it’s already purported to be.
Which ring? Limbo aint so bad, just windy, Oklahoma building codes would be more than sufficent, and you get to pal around with all the famous people who croaked before big J showed up. Real estate in some of the lower rings should get pretty cheap, you would not need much infrastructure for heating and cooling as the tempeature varies wildly between the rings (which according to Dante, are atleast walking distance apart)
I personally would set up an ice rink adventure camp on ring 9. Cocytus does not appear to thaw, so long as you dont mind skating around the traitors frozen in the ice and stay an arms length from Lucifer, you can probably set up a pretty good tourist trap.
Heaven vs hell can be imagined at a very general level as abundance vs scarcity. Earth can be transformed from a hell to a heaven. A self serve abundance of a hunter-gathering lifestyle can still be heaven. But tourism from heaven to hell where forced servitude provides the abundance to those guests permitted abundance would further mimick the earthly hierarchy.