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This is paywalled
Now edited with paywall Bypass Link
Still sounds like an advertising racket, except instead of paying Google to show ads, companies will pay Google to include an ad script in its AI responses. The extreme case scenario is that websites no longer exist and all Internet searches are queries to a highly regulated AI agent with zero transparency. I doubt it will get exactly that far, but the closer we get the more harm we do to accessibility of the sum total of human knowledge