I personally see this as an admission that religion fundamentally is about disempowering individuals. Its about crushing their spirit and breaking them down until they can no longer fight back.
Most of these ads are crazy to me. Like, do people making these think they have any effect on non believers except cringing? I can't believe they're for anyone except believers already
Exactly. Its not about convincing non-believers, its about constantly reminding believers "you're right, atheists just want to sin, no need to think about it".