These fines should really be based on the infraction profits times 100. To make sure you ripped out all benefits of doing these scams. Company goes bankrupt? Too bad. Why would we want to keep illegally operating businesses around anyway.
The lawsuit applies to customers who bought HP desktops, laptops, mice or keyboards advertised as being discounted for more than 75% of the time between June 5, 2021 and October 28, 2024.
One of the examples given was a $999.99 HP All-in-One machine bought by a plaintiff in September 2021. It was advertised as having $100 off, marked at $899.99, however it had been sold at that lower price since April 2021.
Yeah, I read that. New leadership felt that the eternal sales stuff was bad and changed to "everyday low prices" sort of thing thinking the customers would appreciate the transparency. Nope, the fake "on sale" works.
It's all over the place in sales across every industry. I think it is dumb but I am surprised someone actually got a lawsuit against it.