(Aachen) Lindt chocolate factory outlet shop: €50/kg for chocolate

Any Aacheners around?

I visited the Lindt factory outlet shop. I was in hurry so I just very quickly grabbed a bag of chocolate without the time to look around. Noticed I was charged ~€50/kg for chocolate. It’s a quite shocking price. Did I just make a really unlucky choice in that shop, or is all the chocolate priced like that? Just wondering if I should return if I have more time.

For comparison, the Neuhaus chocolate factory outlet shop in Brussels has quite good value. I think I blew like €100 on something like ~15 or so kilos.. not exactly sure.

In any case, I expect a factory outlet shop to be cheap; cheaper than retail. The most pricey retail chocolate in grocery shops is like €30/kg.