Apple could force a 111-year-old [swiss] fruit company to change its apple logo

Apple wants to trademark an image of an apple in Switzerland, and this could force a 111-year-old fruit company to change its logo.

4 comments

Unbelievable. Also I'm sad that I can't say for certain that they'll be denied even with all the Swiss conservatism. Maybe we need a Volksinitiative to protect the image of Fruit as public domain?

/s-ish?
It's idiotic. Maybe you should've thought about it before you named your company after one of the most popular fruits out there.
What else from the company which trademarked round corners
Another reason to never buy stuff from Apple. This is just absolutely stupid.