Big brands are spending small sums on X to stay out of Musk’s crosshairs
Big brands are spending small sums on X to stay out of Musk’s crosshairs
“It’s whatever amount is enough to stay off the naughty list,” says ad executive.
Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, seeking to avoid being seen as boycotting the social media platform and triggering a public fallout with its billionaire owner.
PUSSIES.
I am spending no amount of money on US products to stay away from autocrats, oligarchs and fascists.
The NFL, Walmart, State Farm, Wendy’s, Office Depot, The New York Times, The Washington Post, The Economist, USAA insurance, Formula 1 and Mondelēz International, the maker of Oreo cookies and Ritz Crackers, are among the most recognizable companies that have maintained their relationship with the embattled social media platform amid a swell of controversy.
Quote from CNN
What about free market and all the jazz? I guess it doesn’t matter when Nazis and Russian muppets in the shade of orange are controlling everything.
Americas Fucked.
Which companies??
FTA it seems:
- American Express
- WPP (ad agency)
- Omnicom (ad agency)
- Interpublic Group (ad agency)
- Publicis (ad agency)
- "increasing number of small brands"
- Stagwell (ad agency) possibly, as quoted in the article as saying, "The political boycotts and things are dissipating because companies are realizing that taking one side and the other is a dangerous place to be."
A quick AI search for some of who uses/d those ad agencies:
WPP:
- HSBC
- Rolex
- Samsung
- Shell Oil
- Unilever
- Nestlé
Omnicom:
- Apple
- PepsiCo
- McDonalds
- Nissan
- Pfizer
- Unilever
Interpublic Group (IPG):
- American Express
- AstraZeneca
- GM
- Nestlé
- Amazon
- L'Oréal
Publicis:
- Dodge
- Humira
- Samsung
- Nestlé
- L'Oréal
Stagwell:
- Anheuser-Busch InBev
- JP Morgan
- Uber Eats
- AT&T
- Mastercard