As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.In a new study, Media Matters assessed the audience size of popul...
The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces
A new Media Matters analysis found 9 out of the 10 top online shows assessed are right-leaning
As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.
In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.
This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests.
people who prefer to form their own opinions instead of having it spoonfed to them tend to not idolize the flapping faceholes on tv the way republican incels do
Glad other people see it so obviously. They claim to be independent thinkers immune to brainwashing but all they do is listen to and repeat any drivel they already agree with. And if you bring their "alpha male" rhetoric into it it's even funnier because they're nothing but sheep who drool over any man who seems powerful. They are the opposite of everything they claim to be.
We all want accountability and authenticity, but if you are going to suggest something like that, you at least have to consider the mechanism needed, and how difficult it would be to get it right.
They used subscriber count as a metric which is really stupid.
Peterson for example shows up with 23M for his total social media presence. His YT channel has 8.64M subscribers but he has become completely irrelevant and his videos average around 200k views with some exceptions.
View count is all that matters here if we are talking about political influence.
Not only that but we know for a fact subscriber count can be bought. X uses hundreds of thousands of bot accounts to fuel whatever they are in the mood for. It doesn't really mean much.
this is an interesting problem: let's say that there's 50 right leaning viewers and 50 left leaning viewers. let's also say that the 50 left leaning viewers are spoiled for choice and get 50 different YouTubers they're into, while the to right leaning viewers don't get as many quality options and settle on 5 YouTubers. each of the 5 YouTubers that appeals to the right now dominate the rankings specifically because the field is weak
I don't think that's what's happening though? Your example implies that there are 10x more content creators on the left than on the right and that's just not true.
since leftists threaten capital, so paying for the program’s cost is an issue.
Just a friendly reminder to support your favorite leftist content producers with donations if you can afford to. There are a couple outlets that I really appreciate, and I have a small recurring monthly donation to them. I know it's not much, but every little bit helps.
Cough-cough, folder leak, cough-cough, "on the left there are no bad tactics only bad targets". Also "I'm an overtly political Linux/open source YouTuber, but I shame anyone for politics if they're even a bit left of Margaret Thatcher, and both exxaggerate supposed DEI overreaches and overreport them for weeks". Also also "Keep your politics out of gaming, but I welcome mine".
The very moment they mix you get post-2024 TYT, or similar brainrot.
Never seen a person say that they're a centrist like 50 times, then go on to exclusively feature republicans, right wing channels, elon twitter simps, gamergate and just other clearly biased personalities. Wish he'd be more honest and say that he's clearly aligned with the right
The "society and culture" and "comedy" topics are only slightly right-skewed, which seems representative of the US voting behavior with Republicans winning more elections but not by much.
The non-political topics with political sprinkles are interesting, and where the right overwhelms the left. People don't listen to these shows because of the politics - they are there for the sports talk, or the discussion on getting and staying healthy, or for some inspiration and spiritual reflection - but the political sprinkles aren't enough to drive them away. Does anyone see a path to a left-leaning host attracting significant audiences for mainly sports or wellness or spirituality, with occasional progressive sprinkles?
I remember when he started his YouTube vlog he was a communist or at the very least a socialist, but I haven't watched anything from him in like 10 years as I do not watch this personality based podcasts.
I guess the algorithm shapes the creators too, not just the viewers.