Pricing probably held them back

Pricing is definitely GPD's issue, but yes hardware issues as well. I have a Win Max 2, and it was neat at the time, but it costs way more than a Steamdeck and really isn't as powerful. When you play a game on it it runs so hot and the fans are like a jet engine. I pretty much use it as tiny laptop these days and use the Steamdeck for any real handheld gaming.