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Anti-woke: With Trump returning, US firms back off on DEI

www.dw.com Anti-woke: With Trump returning, US firms back off on DEI – DW – 01/13/2025

Backlash against diversity, equity and inclusion policy is surging in the US, and major companies are scaling back their efforts. Trump's second presidency is likely to intensify this trend. So why are experts hopeful?

Anti-woke: With Trump returning, US firms back off on DEI – DW – 01/13/2025

Summary

U.S. corporations like Walmart and Meta are scaling back diversity, equity, and inclusion (DEI) efforts amid political backlash, rising lawsuits, and the impending return of Donald Trump, who has pledged to eliminate federal DEI programs.

Critics argue these rollbacks could harm innovation, morale, and brand reputation.

While some companies rebrand DEI efforts under terms like "belonging," experts worry reduced transparency and resources may undermine progress.

Anti-DEI lawsuits, fueled by Supreme Court rulings and conservative activists, are expected to grow under Trump’s administration, further challenging corporate DEI strategies.

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