Vice President Kamala Harris won a slim majority of votes cast by Latinos, but Trump bested a high set by George W. Bush.
Summary
Latino voters shifted significantly toward Donald Trump in 2024, driven largely by concerns over inflation, jobs, and immigration.
Trump garnered 45% of the Hispanic vote, a 13-point increase from 2020 and the highest for a Republican since 2004.
His economic message resonated, especially among Latino men, with many seeing him as a businessman focused on financial priorities over social issues. Immigration concerns also played a role, with some Latinos supporting Trump’s tougher stance on border control.
However, Latinas largely favored Kamala Harris, prioritizing issues like women’s rights.
They legitimately want Trump to deport the other illegals, not their illegals.
Artemio Muniz, chairman of the Federation of Hispanic Republicans, said he was pleased with the election outcome, but his elation was tempered because “the reality is there’s work to do."
"Now my focus is to the immigration side. Now we have a real battle on our hands, not with Trump," Muniz said, but "we have to make sure ... hard-working Mexican immigrants do not get deported."