Why do marketeers try so hard to make QR codes pretty?
Why do marketeers try so hard to make QR codes pretty?
QR codes are not meant for humans to read, they are meant for machines to read. Why do they want to make QR codes round or make them heart-shaped when they could just embrace the brutalist geometric QR code?
I mean why make art when people could just embrace the brutalist simplicity of a brick wall?
Because if it exists it’s a possible vector for human expression
Also you have to convince the human to scan it
Get these fancy bricks out of here, this building will be made only with concrete and the crushed dreams of Soviet workers.
Marketing is all about trying to stand out. Lots of companies just slap a default QR on their product and call it a day. Other companies invest a little bit more time and effort to make their products slightly prettier than the competition. Maybe that will increase sales by 0.1%. At least they hope so.
Honestly they can look quite amazing with the help of AI.
If you're going to be wasting space for a QR code, you might as well make it look good.
That's super cool use case!
So people will scan them
You want consumer engagement. Tip the scales in your favor as much as possible
To catch the eye. Seeing it will gather your attention, maybe just long enough to see what the rest of the advertisement is or peak your interest.
The 3 Marketeers.