'The Penguin's Jefferson Bourbon Deal Spikes HBO's Brand-Friendly Punch On Max
'The Penguin's Jefferson Bourbon Deal Spikes HBO's Brand-Friendly Punch On Max
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‘The Penguin’s Bourbon Deal Spikes HBO’s Brand-Friendly Punch On Max; ‘White Lotus’ On Deck
A branding deal between Warner Bros. Discovery and Jefferson's Bourbon centered on The Penguin has provided a template for future HBO series to follow.
