Sometimes brand websites are done well and you find what you're looking for within a few clicks, but more often than that, the website will be a horrendous experience.
Google search results used to usually bring up the direct link to the download page on that brand's website. Pretty much as the first search result.
To be fair, that also was a time where brand websites were really bad.
Winget is built-in, doesn’t require an elevated command prompt, and will actually update stuff installed from outside of winget if you want.
I use chocolatey for some kubernetes tools (fluxCD and helm) because they get updated a little bit faster (like a day or less) but it’s pretty much been made obsolete for my use.
That being said, if my job didn’t require me to use windows, I’d probably just use NixOS full time.
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