In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it's a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.
The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it's basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn't mince words: "Reddit's API changes are not just unfair, they're unsustainable for third-party apps."
Over 8,000 subreddits went dark in protest.
The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.
One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”
Best thing to ever happen on reddit is the guy that posted on askreddit how to set the site language back to English because he accidentally set it to Spanish... and everyone posted their replies only in Spanish.
I think that this article is accurate and sensible.
There's a point that I'd like to add, that the author doesn't mention: user trust.
The main value of an online platform is the user trust, as it dictates the users' willingness to help building it instead of vandalising it. In Reddit's case it means people writing well-thought posts, moderating communities, reporting content, using the voting system, etc.
And user trust is violated every time that a platform takes user-hostile decisions. Like Reddit has been taking for almost a decade; with 2023's APIcalypse being a big example of that, but only one among many.
And when user trust is violated, it's almost impossible to come back. John Bull explains this well, with the Trust Thermocline; but the basic idea is that those violations pile up invisibly upon a certain point, when they suddenly become a big deal and the platform bleeds users like there's no tomorrow. And once it reaches that point it's practically impossible to come back.
So perhaps we aren't watching Reddit die. Nor we will, in the future - because Reddit is already dead. What we're watching instead, with morbid curiosity, is a headless chicken running around, while we place some bets on when it will stop moving - so venture capital can have its dinner.
My favorite of the protests was DnDmemes becoming a goblin porn subreddit, and the final reply of the main mod "I shitposted me way in here, I'll shitpost my way out". That and demanding a d20 roll for persuasion(?) from the admins
I’m trying to upvote as many Lemmy posts as I can find on the Reddit search function to hasten the demise of the pet project of Spez since the third party apps are up to snuff now!
I'm calling bullshit on any user count they release. The site was filled with bots even when I still used it. People kept complaining about "karma farmers" as if there were users who repost popular content. It has always been largely Reddit's own bots too keep new users entertained and recycle popular content so that it reaches as many users as possible. They turned this up to 11 before going public.
Now that they no longer provide an API, they are free to make up any fake metric they want to try to pump up their worthless stock.
Fuck reddit ...fuck the mods who abuse their power. Fuck the bots. Fuck the corporate greed bs. The admins have always been cool to me until I was perma ban. But kind of seem like nice folks.
There's something nobody talks about much when it comes to reddit. It's that the internet has moved past community. It now revolves around monetized "influencers". Nobody fosters community for the sake of it anymore.
Reddit has outlived its time. It's apparent they've been trying to evolve with the times but the platform isn't fundamentally geared towards this coporatized era of the internet. They've been trying to pivot the platform into social media style. Users now have profiles with avatars, bio text, followers/subscribers. There's now a social graph. The big picture with these things is they're trying to make it into a corporatized social platform like all the rest.
The problem isn't reddit itself. It's the internet that isn't geared towards community anymore.
And now they're teeming with bots* and drove away the power users. Look how many posts and comments they've lost in the last year just from me alone.
Edit:
The beauty of Reddit was its decentralized structure.
Users created and moderated their own communities with freedom and autonomy, and it led to an explosion of niche interests and discussions. Want to debate the finer points of medieval weaponry? There's a subreddit for that. Obsessed with pictures of birds with human arms photoshopped onto them? Yep, there's a subreddit for that too.
Took a bit but I'm glad we found the actual decentralized structure we needed
I remember when they kicked mods off their platform when the subreddits went private on the API retaliation. Now quite a few are on here. Meanwhile, some of those subreddits are still having issues moderating.
Personally I think mods should be rotated once in a while by the community instead of giving power to them indefinitely on communities. But reddit really messed up there. Some mods are mods of hundreds of subreddits which is silly and unsustainable.
Reddit certainly had issues prior to the 2023 API change, but that really was a pivotal moment for sure. Overnight we lost apps we loved and people who made the platform what it is abandoned it or worse - were forced out. Good content creators fled, resulting in a lot less quality content.
And we all know how the mods Reddit appointed handled things. Now, I’m not saying they’re ALL nazi’s, but there’s folks running the show who would fit in perfectly with the ‘just following orders’ mindset…
The platform needs to die, the stock needs to tank and the people involved need to be drummed out of the business entirely.
I'm still running Sync for Reddit using a patch from Vanced. I don't know why I even bother. That site has gone so far downhill from 10-15 years ago. People used to get flamed for not reading an article or using improper grammar. Comments were, more often than note, well thought out and articulate. Now, the site is a cesspool or memes and idiocracy.