I like the fact they tried to compete with Steam from the begining. I have a large library of games and some real gems that I wouldn't normally look at.
EGS is ok, GOG is ok and also Steam is just ok too for what I want from a store/launcher.
Steam is just ok to for what I want from a store/launcher.
It's not just ok, compared to the alternatives. A games library that cannot be matched, regular sales, easy no-frills refunds, cloud saves, beta support, family mode, big picture support, seamless integration with the Steam deck, which in its own right, has pushed right-to-repair and Linux gaming to new heights. The competition doesn't even have any of this stuff, including the console market, and if they can't compete, they don't deserve my money.
No digital game store is worth your loyalty.
I'm fine being loyal to a privately-owned company that actually gives a shit about its customers. As long as Gabe is still alive and they will continue to be privately-owned, the company will stay in good graces.
It would hold water if their solution was proprietary and closed source. But it isn't, and anyone else, literally anyone, can take Proton and use it in their project for profit.
Even if they closed shop tomorrow, or even just gave up work on Proton itself, we'd all still reap the benefits at no cost to us.
When that store is run by a company that contributes massively to open source and works harder and puts more money into enabling alternate platforms for gaming than all other companies combined; ya, they have my loyalty.
It isn't even loyalty for me, I just have to real reason to go to the other store with 99% of my games being on steam, mostly purchased during a sale. The only exception is GoG, because they actually offer something the others don't with their DRM-less versions of games.