As we wait for Collections to widely launch, Google is rolling out “local recommendations” for the Play Store.
You’ll see a “Want to see local recommendations in Google Play?” prompt. Google explains how “Play can use your device location to recommend apps, offers, and other local content that are relevant in your area.”
Under GDPR they can't use it, unless you give them consent. They obviously do, but they can't be too obvious, otherwise they'd have to pay huge fines again.
I deny it every single time it asks. I wish it would take the hint and stop asking. I have an iPad and a Pixel and both app stores are complete cancer. I only open Google Play a couple times a year, but I am usually opening the Apple one to force everything to update.