Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.
cross-posted from: https://beehaw.org/post/15345295
researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior
The findings consistently showed products described as using artificial intelligence were less popular
“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”
As someone who incessantly gets cold emails from vendors wanting to sell things which are "AI-driven," they all come off as making promises they can't fulfill, because LLMs are not intelligent. They cannot assess the truth or falsity of the output they produce. LLMs will tell you what you are most likely to want to hear, based on the data they have been trained on.
"AI" is nothing more than a buzzword right now, and people who are influenced by its use are dumb.
I'm not sure anyone besides CEO types and people looking to sell it to you are even moderately influenced by AI.
My dad is an idiot, but when he calls a call center first thing he does is yell "ARE YOU A HUMAN OR A ROBOT????"
And if the voice isn't confused, and telling him to calm down, he hangs up. His logic is that if it were a bot, it would just proceed as normal, whereas an actual human would be put off by him.
So then, if the person is responding off put, he yells "WHY ARE YOU CALLING ME TO LICK MY TOES???"
And if they answer in an offput/confused voice he knows they're real. He says "one day they'll catch on, and program in offput voices, but they'll NEVER program in anything about licking elderly mens toes."
So even my dad hates AI.
Your dad made his own Turing test..
"AI" doesn't exist yet, and it drives me fucking insane that the term has been slapped onto the spell-checkers-on-steroids shit we're calling "AI" today.
If and when AI becomes a thing, the impact on humanity will be in par with figuring out how to harness fire or electricity.
...and yes, I know, language is based on usage, so when enough people call a hamster a "unicorn" instead, eventually "unicorn" is definitively the thing we call a hamster today. And we've already rebranded the old unicorn as "AGI" to make room for new bullshit marketing unicorn, so the line I'm bitching about is firmly crossed and we're not going back...
But fuck do I hate it.
Actually AI just stands for Africans & Indians who work in the background to sell the illusion that at least some AI driven applications somewhat work sometimes.
We made computers solve problems it couldn't before, hence using the 'artificial intelligence' term.
It's not perfect, possibly never will be, but it's progress.
tHe MaRkEt WiLl DeCiDe
Meanwhile the market keeps saying fuck off with the AI bullshit and they just push it harder
Their end goal is to force AI on us to a degree that we‘re not even allowed to make our own decisions. Instead the almighty algorithm will decide what we buy and we just have to live with it because they spent a lot of lobbying money to make it legally waterproof. Your complaints won‘t matter even when the algorithm is shit and buys a dolphin dildo that you never wanted. It‘s always right so you can‘t return anything. And yes this is from the sci-fi novel Qualityland, which is becoming more and more reality by the day and I hate it. (The reality, not the book. The book is decent.)
So much sci fi has been written as warnings that the tech bro elites didn't understand were warnings. Elon Musk read Hitchhiker's Guide and his takeaway was that destroying a planet in the name of progress was a good thing. Untold numbers of tech bro elites read William Gibson and their takeaway was that a virtual reality no one fully disconnects from is cool. I'm sure someone in Jeff Bezos' sphere of influence read Qualityland and thought it sounded just great
“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”
So it's not just me then. Good. Hopefully companies take note and that shit fucks right off.
Good.