The full-size pickup truck has become America's best-selling vehicle by a country mile. But most Silverado, Ram, and F-Series buyers would be better served with a cheaper means of role-playing.
Male insecurity is part of it, but public policy is a bigger part: specifically, the "chicken tax" and CAFE loopholes. Fix those, so that manufacturers are actually allowed and incentivized to make small trucks that people want (and disincentivized against making gigantic ones their "flagship" models), and the problem would greatly diminish.
Loosen passenger safety regulations while they’re at it. It’s become insane. Cars are safe enough for occupants, and have been for two decades at least.
Meanwhile, maybe we can make pedestrian safety more of a priority.
If argue another thing that is fighting against Kai trucks is the fact that I'm told that there is a dealership feedback loop. For example the reason why cars are rather black and white now is because dealerships viewed that those colors sold better. Same thing with auto transmissions. However we are now finding those cars are selling better is because there are more of them, and there are more of them because they sell better. I suspect the same thing is happening with big trucks. Bigger luxury trucks are selling better than small trucks because there are more big luxury trucks, and there are more big luxury trucks because they sell better. This feedback loop exists because dealerships force consumers to select from what they have when you want to buy a new car. When you look at the second hand market you'll find colorful manual small trucks sell better than colorless automatic luxury trucks.
For all the people saying "I just want a small pickup to do x" I'll point you to the recommendation at the end:
If you are only towing, off-roading, or hauling once a year, or never, it might be wise to consider a smaller vehicle, and rent or borrow a truck when you really need a truck. There are tens of millions of them out there. There are even amazing services like Turo or ZipCar out there that grant you access to a vehicle for just the time you want it, and may even deliver it to your door.
Have americans never heard of a trailer? It's made for that exact use case and you don't have to lug it around for years for the one time you need to use it. They are also super cheap to rent.
Exact reason why I really want to put a hitch receiver on my lil BMW z3. Half because it makes it more practical, and half because I just think it looks funny with a big trailer attached to it. Also I have hauled firewood with a trailer designed for a truck attached to a tiny Yamaha big Bear from the 80s. That if a lil 1 cylinder ATV can do that a 6 cylinder BMW z3 can absolutely haul a couch or two so long as there's a spot to attach a trailer.
Annoyingly, many vehicles sold in the U.S. don’t have a tow rating except for large SUV’s and trucks. It makes it difficult to know if you can safely tow a trailer with your small crossover.
I owned a Honda HR-V a few years ago. In Europe, it was rated for around 1,500 lbs. In the U.S., they just slap “not recommended for towing” on it and tell you to buy something larger.
I was amazed recently how hard it was to find a proper small truck. Just wanted something to carry my bicycle so I could try some different trails that are farther from my house.
All the new trucks are huge and the old small trucks are expensive. Ended up with a “mid-sized” Nissan and it’s bigger than the F-150s all my friends had growing up. I still want an old Ford Ranger or something but they’re just too damn expensive now.
I didn’t have a vehicle prior to the purchase, just used my bike or grabbed a ride from someone. Probably should’ve just got a small car and a rack but it’s paid for itself during our recent move so it worked out.
I'd love an el cameno, or something similar. I'd like to be able to see something on the side of the road and pick it up while still having the car size and mpg
They're making them illegal in a lot of states. Texas recently de-banned them but could reverse that decision at any time. They would be an ideal choice otherwise.
I rented a Ford F-150 from U-haul. It was $19 plus insurance and gas. That was the smallest truck they offered. I think in total, I paid about $90 after everything was done and hauled a bunch of stuff. Even if I had to do that 4 times a year, which I don't, it's still cheaper than buying a whole truck.