I disagree. Memes are powerful tools and by denying ourselves the use of popular memes we grant "the enemy" an enormous advantage. Better we acknowledge that the issue is not the meme itself, but how it is used.
But there is an issue with the meme itself. It often associates whiteness (notice how the chad is explicitly a white guy with blonde hair and blue eyes) with being good/right, or physical characteristics associated with 'stupidity' (drooling, dented head) with being wrong. The underlying white supremacy & ableism is still there.
And no, we shouldn’t compromise on our values to use popular memes.
she's alluding to the fact that these characters — the 'soyjack' and 'gigachad' — are historically, and still actively are, alt-right charicatures. together with their friends, 'tradwife' and 'doomer (girl)': they represent misogynistic, racist, antisemitic, and white supremacist tropes.
It's to devalue labor. The larger the workforce the less they can pay. Think of the pictures of kids with coal on their faces in the early 1900s. Appalachia was a full coal economy. Dirt poor, and still feeling the effects today. Regulate labor.