I don’t know if they actually care, but I think they figured privacy was a great niche to jump in when they started losing more and more market share to android
It's a brilliant move for Apple because Google can't play that game.
Google is fundamentally an advertising company. They materially benefit from user data in providing a more valuable service to advertisers. If Google takes a strong stance on privacy, it could disadvantage the primary business.
Yup. They have had issues (think CSAM scandal), but they’re slowly earning back my trust. I’m still a bit wary, but for big tech they have a pretty good track record.