My friend has a tattoo on his calf that says "VEGAN" in big block letters. He got it maybe a year or two after he went vegan. It was a pretty radical change because before that, he would make amazing beef jerky.
Let's not pretend that custom plates are "expensive" on the scale of vehicles. They're usually pretty cheap, in fact those smokey the bear ones cost a whopping $40 extra. You aren't getting a fancier truck or car for $40.