Yes, I'm old, but I really want to believe that at some point the rest of the world is going to figure out that there's nothing particularly fun or funny about weaponized propaganda formatting, and go back to sharing actual information.
MUCH older. Shakespeare made a ton of contemporary references, and was referenced in turn by others during his days. Those were memes.
Medieval writers included strong biblical references, and we have some "entertainment" that is purportedly extremely funny and popular, that's basically the medieval equivalent of Loss.
Remember Bad Luck Brian, Scumbag Steve, and socially awkward penguin? If you don't recognize those characters and know what they represent, the text around them won't make nearly as much sense.