Jeep people are a bit weird. My friend borrowed one once and gave me a lift. It had about 20 glued to the dash. She said he just gets them handed to him by other Jeep people. I asked "why?" Of course. The answer was "dunno but he has two kids with two women in another country that he never sees". I know that's not a satisfying answer but then again we're talking about people that purposely buy a vehicle that is horribly inefficient and that will flip taking a 30 degree turn. With $3000 worth of accessories. So, yeah. Jeep people are weird.
Depends what era of Jeep we are talking about, roughly after 01 they get very weird in a why are you doing this sorta way. 01 and older you basically have folks who just like them for mechanical and ease of repair reasons.
I could make cutting boards way fancier than I do. If I did, no one would buy or use them. "Oh it's too nice, I can't stand to cut it with a knife." So I deliberately make cutting boards that are kinda mid.
I think it's the same with a Jeep. A brand new thing with stitched leather and an infotainment system that still connects to whatever service it requires to even slightly work feels new and nice and precious even if it was "built" by Chrysler. A '98 Cherokee that rattles anyway? Sure we can beat on it some more.