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I think it's the tightness of the curls
Or natural vs fake?
It's the same person at different stages of styling. They're both the same level of artificial/natural, however you measure that.
To clarify: the right is the curls you create with heat, the left is after you carefully brush them out a bit so they appear more natural. So it's a before (well, mid way) and after, left to right. Most people prefer the natural looking styling.
I saw this a while ago on reddit, and the explanation in the comments was something about brushing the curls out for a more "natural" look, with the one on the right being worse for not doing it.
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